When working internationally, managers and organizations focus on their business partners and clients. What are their needs, their demands, and how can these be met ?
Meeting the customer´s demand and providing excellent customer service is of utmost importance in today´s global and competitive business world.
Being aware of cultural differences through leading intercultural teams, working with business partners from other countries and doing business on a global scale is of the essence. Many organizations are aware of the need to be culturally aware, however do they take the right steps to achieve this awareness ?
Many businesses and mostly SMEs fail on the international scene as they lack the know how and awareness, training their managers and leaders would be a strategic advantage that could secure them further business abroad.
Business failure starts already with the communication: how do the managers communicate with their business partners and customers ? Then it is about customs: what is important for my customer ? Relationship or business ? How do I introduce myself ? How do I speak about business if we are at a social event ? How should I interact ? What kind of question may I ask ?
And when working in intercultural teams: how do I need to communicate with my fellow team members ? What is acceptable behaviour ? How do I provide feedback to my colleagues ? How can I bring my team to work more harmoniously to increase its performance ?
As we can see all these questions are about behaviour and how we should behave towards others. When doing business internationally it is of course the most important thing and this is what is taught in cultural awareness trainings: how to do business internationally.
An aspect which we, at be-a-chameleon, take into consideration, is the individual taking the cultural awareness training (which we call Cultural Consciousness). Additionally to providing him/her with know how about how to adapt and communicate better across cultures, we look at how he/she perceives these changes and tools and how these affect him/her. In our training we make sure that you learn to adapt without changing who you are, we give you tools and know how, however before that we seek to understand how you perceive the world and what your values and beliefs are because we are aware that certain situations may bring you out of your comfort zone. So understanding what your comfort zone is, we can help you go beyond it and make sure that in your next intercultural experiences you will be more comfortable and confident.
We will be providing a Cultural Consciousness training mid-June 2013 in London, please feel free to contact us for further details at firstname.lastname@example.org, and watch this space as we will post more information this month.